Customer returns and economic downturn

Customer returns have long been a headache for especially consumer goods companies. With big box retailer returns, and their brand name at stake they generally viewed returns as a cost center. However, with economic downturn, customer returns either going to be a bigger headache for these companies, or they must revise the way they look at returns. An article by Diane A. Mollenkopf that came out on IndustryWeek analyzes customer returns in this hard economic times. Some of her ideas are already featured in this blog previously, but it's good to revisit them and see a fresh perspective. Please read the article here.