initiatives and an interview with Xerox
's CTO Sophie Vandebroek. Xerox, with its remanufacturing operations, has always been one of my favorite companies that I worked on. This article tells us about Xerox's seemingly counterintuitive R&D projects and products when you look at short-term gains. These products -disappearing ink, cartridgeless solid ink, etc...- may all be hits in the future when you consider the environmental impact and the green brand capital they can build and transform into market value. Also, these are all complementary products. Xerox markets products with high initial investments, the more they improve their complementary product base by means of waste and cost (through reusability-the most logical manner), the more they earn in the long-term. That said, it seems that Xerox won't be the GM or Ford or Chrysler of the future, by simply foreseeing the trends in their industry and taking a proactive approach to deal with them when there is time.
Please read the article here.
1 comment:
The begining is brilliant! "Isn't it ironic: Xerox is hoping it can profit by teaching companies how to reduce their printing." extremely well written article. I think the points you make related to the article are completely true.
I do believe its amazing what they are doing, trying to make the world a better place even if Xerox might end up selling a lot less paper.
Great post. I really enjoyed the article so thank you for the link, I really loved your post!
Maggie
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